We help founders and executive leaders build soul-aligned companies where internal clarity fuels external excellence. Our approach fuses strategic business design with energetic leadership alignment to unlock exponential growth.

Welcome to AlignedCX Consulting

Meet our Founder

II’m Samantha — founder of AlignedCX, co-founder of PX as a Product, executive strategist, and catalytic advisor to visionary founders building the companies of the future.

I’ve spent over a decade leading high-impact teams across marketing, customer success, and enablement inside some of the fastest-growing SaaS companies. I’ve scaled ecosystems, launched GTM strategies, led global customer programs, and sat at the leadership table driving business-critical decisions.

But more than anything, I’ve seen what breaks as companies grow.
And I’ve made it my life’s work to fix it from the inside out.

AlignedCX was born because I kept seeing the same patterns:

  • Founders holding everything together while trying to scale

  • Brilliant teams stuck in silos with no shared rhythm

  • Operational complexity outpacing clarity, culture, and cohesion

So I built the company I wish I could have partnered with when I was inside the rocketship.

A firm that blends strategy, systems, and soul.
A partner that sees across the business — and aligns it around what really matters.
A catalyst that helps high-growth companies scale sustainably, with integrity.

I don’t just optimize operations — I align them with your mission.
I don’t just coach leaders — I activate them through clarity and coherence.
And I don’t just talk CX — I architect the systems that deliver real, measurable value.

I believe the future belongs to companies who lead with purpose, design for experience, and scale with intention.

And I’m here to help those companies thrive.

What I believe

My Experience

I’ve been where you are. And I’ve helped scale what you’re building.

At Shopify

I led customer education for a user base of millions, but my real superpower came from moving fluidly across marketing, product, and customer success. That 360° lens gave me an unparalleled view into how great companies scale — and how misalignment between teams quietly erodes momentum. I saw firsthand how clarity of mission, empowered teams, and well-designed systems can turn customer experience into a strategic growth engine.

At Docebo

I led global GTM strategy across product, customer, and partner marketing — along with community, education, and voice-of-customer programs. I shaped business positioning, competitive intelligence, and customer insights at scale. I collaborated with the C-suite on everything from product roadmap and partner strategy to M&A integration and experience operating models that drove measurable value creation.

At a seed-stage startup backed by a $19B ARR tech CEO

I served as VP of Revenue and built the GTM engine from the ground up. I helped position the company for its next stage of growth, navigating ambiguity, rapid iteration, and high-stakes decisions in real time.

Across every stage — from early traction to post-IPO — I’ve operated in the room where the big decisions get made. Now I help founders and execs bring that clarity to their own business, faster.