You can’t scale what isn’t aligned.
We help high-growth SaaS companies design and optimize end-to-end revenue engines across the full customer lifecycle.
Strategic advisory and embedded GTM/CX leadership for companies scaling with purpose.
AlignedCX works with SaaS leadership teams to design focused, repeatable revenue systems across the full customer lifecycle - from GTM foundations to demand creation to post-sale growth. We provide our clients with:
clear focus on who to sell to
predictable, cost-efficient pipeline
strong win rates and deal velocity
durable retention and expansion
AlignedCX is a boutique strategy and enablement firm founded by Samantha Murray — executive advisor, GTM & CX strategist, and builder of transformative operating models for scaling companies.
We partner with founders and executive teams to design focused, end-to-end revenue systems — aligning go-to-market strategy, customer experience, and internal execution so growth is predictable, efficient, and durable.
Who we are
What we deliver
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Our signature framework for aligning customer-facing teams around value creation.
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Market positioning and narrative development grounded in purpose, values, and clarity.
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Leadership team activation through advisory, cross-functional alignment, and executive coaching and mentorship.
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Performance coaching for high-integrity leaders growing companies with soul for the benefit of humanity.
We typically start with a focused engagement to establish a strong go-to-market foundation, then expand into demand and post-sale optimization as needed.
No generic playbooks.
No bloated retainers.
Just clear focus, disciplined execution, and measurable outcomes.
How we engage
For Series A to IPO SaaS companies facing retention challenges, internal silos, or scale friction.
This engagement helps you redesign your customer experience from the inside out.
We start with deep discovery — mapping the customer journey, uncovering friction in systems, processes, and teams.
Then we tap into four high-leverage optimization levers across workflow, roles, structure, and tech.
Finally, we activate your org with new operating rhythms, success metrics, and enablement layers — so change actually sticks.
Outcomes include:
Clarity on what’s working, what’s misaligned, and what’s missing
A re-architected post-sale org that operates in sync
Empowered teams, smarter workflows, and customer experiences that drive maximum impact
Leading indicator dashboards and an experience-led growth model that evolves with you as your business scales
Signature Offering:
The CX Operating Model™
GTM Strategy & Executive Alignment
For founders and executive teams scaling fast and seeking clarity
Whether you’re entering a new market, launching a new product, or merging teams post-acquisition—we help you align your go-to-market strategy across product, customer success, marketing, and enablement.
What we bring:
Positioning and narrative development rooted in mission and market truth
Internal alignment sessions to unify leadership
Operational architecture and process design to scale GTM motion
Embedded strategy sprints, workshops, or fractional executive support
Founder & Executive Coaching
For visionary leaders ready to grow from the inside out
This is where business strategy meets human potential.
I work directly with founders and executive leaders to help them reconnect to purpose, unlock their gifts, and lead from alignment—not exhaustion.
We work together on:
Vision clarity and energetic coherence
Decision-making and emotional regulation at scale
Conscious leadership practices, rituals, and mindset tools
Blind spot mapping, pattern rewiring, and team dynamic alignment
